The answer's obvious...or is it?
Some BHPH dealers think a bigger down payment equals a better customer. In reality a bigger down only makes you the dealer feel better about the deal. Sure Derrick's down covers your cost but what then? Derrick will strain your collections department.
So, what do you do about Joe? He's a good guy who'll probably make his payments. What options do you have to help Joe?
- Option 1: Send him someplace else.
Someplace else will finance that car for $500 down. Joe has plenty of options.
- Option 2: Do the deal and go into your pocket for the other $1500 plus tax.
You know it's expensive and the payment never seems to replace your inventory.
- Option 3: Set up a ridiculous schedule of pickup payments which are doomed to fail.
You'll stretch Joe's paycheck to the limit and if the car develops a problem Joe's paycheck will snap.
- Option 4: Use an outside financing source.
They'll discount the deal and take a good customer from you so they can make all the money.
- Now there's THE option:
Our unique program designed exclusively for BHPH dealers will help you to help Joe. Using our program you'll have the option to...
| Sell More Cars |  |
Sell Nicer Cars | |
Lower Your Down | |
Restock Your Lot | |
Grow Your Business |
Help Joe Continue >